RM

Marketing Manager · UK-Based

Turning GlobalDreams IntoDestinations.

Bridging ambitious international students with world-class UK universities. Strategic marketing with purpose.

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RM
Rati Madhikarmi — Marketing Manager
MSc Digital Marketing
York St John University, UK

About

The Person Behind
the Strategy

I'm Rati Madhikarmi, a Marketing Manager at Real Dreams Educational Consultancy — one of Nepal and the UK's most established international education agencies, proudly partnered with 40+ UK universities and counting over 10,000 student success stories since 2003.

With a background spanning digital campaigns, compliance management, commercial strategy, and student recruitment, I operate at the intersection of data-driven marketing and human aspiration — helping students from Nepal and beyond find their path to world-class British universities.

Currently completing my MSc Digital Marketing with Professional Experience at York St John University, I bring both academic rigour and on-the-ground commercial instinct to everything I lead.

Personal Details

Harrow, London, United Kingdom
English · Nepali · Hindi · Gujarati

Compliance

UKVI & GDPR specialist

Strategy

Data-driven campaigns

Digital

Multi-platform presence

Leadership

Cross-functional teams

Where I Lead

Real Dreams Educational Consultancy

Nepal's #1 — Shaping Global Futures Since 2003

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Students Placed

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UK Partners

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Years Experience

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Branches Globally

Real Dreams is a multi-award-winning international education consultancy headquartered in South Harrow, London, with branches across Nepal, Australia, and India. As the Exclusive Partner in Nepal for York St John University and University of Worcester, and a Preferred Partner worldwide for the University of East London, Real Dreams has been at the forefront of international student recruitment for over two decades. British Council Recognised and fully accredited by Nepal's Ministry of Education, the organisation sets the gold standard for ethical, expert, and transformative education consultancy.

University Partners

York St John UniversityUniversity of East LondonUniversity of WorcesterUniversity of BedfordshireMiddlesex UniversityBPP UniversityUniversity of HertfordshireBirmingham City UniversityNorthumbria UniversityUniversity of GreenwichYork St John UniversityUniversity of East LondonUniversity of WorcesterUniversity of BedfordshireMiddlesex UniversityBPP UniversityUniversity of HertfordshireBirmingham City UniversityNorthumbria UniversityUniversity of Greenwich

Career

Professional Experience

Current Role

Marketing Manager

Real Dreams Educational Consultancy

Jan 2026 — Present · London, UK

  • Ensuring all marketing and student recruitment comms adhere strictly to UKVI, GDPR, and international education policies
  • Auditing digital and print materials for accuracy, evidence, and legal compliance
  • Managing confidential partner data and conducting due diligence on third-party commercial agreements

Marketing and Commercial Manager (Part-Time)

Real Dreams Educational Consultancy

Aug 2024 — Dec 2025 · London, UK

  • Developed compliant marketing & commercial strategies aligned with UKVI and sector regulations
  • Managed digital campaigns, promotional content, partnerships with agents and stakeholders
  • Analysed market trends and campaign performance to optimise outreach, branding, and conversion

Trainee Digital Marketer

Real Dreams Educational Consultancy

Aug 2023 — July 2024 · London, UK

  • Developed and implemented digital marketing campaigns for international student outreach
  • Managed Facebook, Instagram, LinkedIn — content creation and scheduling for brand visibility

Server (Hospitality)

Moka Dining

Oct 2022 — June 2023 · United Kingdom

  • Delivered exceptional customer service in fast-paced fine dining environment
  • Demonstrated interpersonal excellence and conflict resolution across diverse clientele
  • Assisted in training new staff to operational standards

Expertise

Skills & Capabilities

Marketing & Strategy

Marketing StrategyDigital MarketingCampaign ManagementSocial MediaContent CreationMarket AnalysisBrand ManagementFacebook AdsInstagramLinkedIn MarketingConversion Opt.Performance TrackingReporting

Compliance & Operations

UKVI ComplianceGDPR & Data PrivacyStudent RecruitmentStakeholder MgmtPartner Relations

Communication & Leadership

LeadershipCommunicationProblem Solving

Education

Academic Foundation

MSc2022MSc

MSc Digital Marketing with Professional Experience

York St John University, United Kingdom

2022 — 2024

Digital MarketingProfessional ExperienceUK University
BTech2018

Bachelor of Technology (Information Technology)

Marwadi University, India

2018 — 2022

Information TechnologyEngineering

Languages

English

Native/Fluent

Nepali

Native

Hindi

Fluent

Gujarati

Conversational

Let's Build Something
Remarkable.

Whether you're looking for a results-driven marketing partner, exploring collaboration with Real Dreams Educational Consultancy, or simply want to connect — I'd love to hear from you.

Email

ratimadhikarmi@gmail.com

Click to copy

Location

Harrow, London, UK